The September 2009 V7N9 Awareness Watch Newsletter is a freely available 80 page .pdf document (2.14MB) from the above URL. This month’s featured report will be highlighting Social Informatics with the Subject Tracer located at the Virtual Private Library. The entire societal environment is obsessed lately with social communities and the effects upon personal and business relationships. This report highlights some of the available competent resources on the Internet involved with Social Informatics and gives you the resources and sites to obtain the latest happenings and a better understanding on how to cope in this new ever changing social environment for personal, professional and business relationships. The Awareness Watch Spotters cover many excellent and newly released annotated current awareness research sources and tools as well as the latest identified Internet happenings and resources including a number of neat and must-have tools! The Awareness Watch Article Review covers Reinventing Academic Publishing Online. Part I: Rigor, Relevance and Practice by Brian Whitworth and Rob Friedman.