The solution tracks media activity and provides top-level, actionable insights into your PR efforts to tell you what is driving engagement and moving the needle in terms of traffic, conversion, organic search, and even revenue. For CMOs and communications professionals, understanding which PR efforts are driving the most effective outcomes is imperative to making better decisions around both budget allocation and content development for future campaigns. Features include: a) Integration - In less than 30 minutes, you can fully onboard; in less than 24 hours you can begin pulling data and reports on current PR activity; b) Impact - Real-time data aggregation and dynamic data visualization of only the most authoritative and impactful information across articles, blogs, and social; and c) Insights - Track the media activity of your top competitors; understand gaps and opportunities to drive future PR decision-making. This will be added to Entrepreneurial Resources Subject Tracer™.
posted by Marcus Zillman |
4:47 AM
