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Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant Internet Happenings, Events and Sources
Tuesday, July 01, 2003
Dr. Jim Jansen and Amanda Spink both faculty and researchers from the Penn State School of Science and Technology IST discovered in their latest findings that the typical surfer after doing an initial query visit only the first three in the results brought back and amazing as this seems one out of five surfers actually spend less than one minute on each document read!! If the initial sites do not attract the surfer/searcher instantly with "instant gratification" they move on immediately. The research analyzed 450,000+ web queries that were submitted to All the Web search engine during a 24 hour time frame. Additional information on the research and study is available at the researchers web sites. I have been mentioning this phenomena for many years in my keynote presentations and always urge everyone to do proper searching by utilizing appropriate searching protocols and resources to obtain competent results.......just not click and fetch!!
posted by Marcus Zillman |
2:08 PM
