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Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant Internet Happenings, Events and Sources
Friday, July 11, 2003
An excellent paper just released at First Monday titled Search Engine Personalization: An Exploratory Study by Yashmeet Khopkar, Amanda Spink, C. Lee Giles, Prital Shah, and Sandip Debnath.
The abstract states:
"Web search engines are beginning to offer personalization capabilities to users. Personalization is the ability of the Web site to match retrieved information content to a user's profile. This content can be set explicitly by the user or derived implicitly by the Web site using such user profile information as zip code, birth date, etc. In this paper we report findings from a study qualitatively and quantitatively assessing the current state of personalization on 60 search engine Web sites and the personalization features available"
An excellent resource paper defining the many personalization capabilities offered by today's search engines on the World Wide Web. Well worth the time and read.....
