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Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant Internet Happenings, Events and Sources
Wednesday, July 02, 2003
There have been a number of excellent updates lately on searching for information on search engines on the World Wide Web. One of the best report updates is by Cindy Carlson, Electronic Resource Librarian for Fried Frank Harris Shriver & Jacobson in Washington, D.C. and author of the column in LLRXNotes from the Technology Trenches titled Searching About Search Engines and is available by clicking here.
Another report just issued by Consumer Web Watch titled: False Oracles: Consumer Reaction to Learning the Truth About How Search Engines Work Results of an Ethnographic Study highlights in detail the consumer's misunderstanding of the differences between paid driven research results and pure algorithmic driven search results in many of the most highly used search engines. The 66 page .pdf document is available by clicking here.
posted by Marcus Zillman |
7:17 AM
