The digital age arrives with a set of big challenges for traditional mainstream media, most of them could be understood as new paradigms: blogging represents the ultimate challenge for the old communication system. The media and communication landscape emerging from this changes is called eCommunication and ten are the paradigms proposed to explain them and to examine the crucial role of blogs in the new scenario. The user becomes the axis of communication process, the content is the identity of media, multimedia is the new language, real time is the only time, hypertext is the grammar , and knowledge is the new name of information.
I highly recommend reading the entire document as it represents an excellent real time scenario of what is and will be happening in the Blogosphere.
posted by Marcus Zillman |
6:46 PM
