Vanderbilt University's eLab, founded in 1994 by Professors Donna L. Hoffman and Thomas P. Novak, is the nation's first academic research center dedicated to the study of the Internet. The New York Times calls eLab "one of the premiere research centers in the world for the study of electronic commerce" and the Wall Street Journal recognizes the effort as the "electronic commerce pioneer among business schools."
eLab practices what it preaches. Since its founding, the center has applied the results of its e-commerce research to help over two dozen corporate sponsors integrate the Internet into their business strategies.
