<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources

Monday, October 27, 2003  

eLab - Research for a Digital World

Vanderbilt University's eLab, founded in 1994 by Professors Donna L. Hoffman and Thomas P. Novak, is the nation's first academic research center dedicated to the study of the Internet. The New York Times calls eLab "one of the premiere research centers in the world for the study of electronic commerce" and the Wall Street Journal recognizes the effort as the "electronic commerce pioneer among business schools."

eLab practices what it preaches. Since its founding, the center has applied the results of its e-commerce research to help over two dozen corporate sponsors integrate the Internet into their business strategies.

In 2001, eLab became the first research center to build an entire infrastructure to study actual online consumer behavior. eLab consists of virtual experiments and online marketing surveys, live destination web sites, an e-commerce research library and an online consumer panel that provides an extensive subject pool for Web-based e-commerce surveys and marketing experiments fielded in the virtual lab.

posted by Marcus Zillman | 5:20 AM
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