This site gives users a basic introduction to the subject of Marketing. The site covers theoretical marketing topics such as marketing mix, research, segmentation as well as other topics. These include: Ansoffs Matrix, SWOT Analysis, BCG Matrix, Product lifecycle, Market & Marketing Research, Marketing Environment, including PEST or STEP analysis, Marketing Mix - 4'ps, Marketing Plan, SMART objectives, Marketing quiz, Marketing Crossword and Online virtual marketing lectures.
