<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Friday, November 14, 2003  

Personal Search Engine Knows What You Want
http://www.econtentinstitute.org/issues/ISarticle.asp?id=142271&story_id=191739114443&issue=11012003&PC

No matter how good our search terms are, when a search engine maps the entire Web based on a "group consensus," things get missed. As good as it is, Google doesn't know anything about us -- not our interests nor our particular information needs. Google delivers the same results to everyone who enters the same search terms. Several teams of computer scientists think there's a better way -- a search engine that personalizes the results of your search, depending on your interests and passions. So the hunt is on for a better algorithm. One company getting a lot of attention is Kaltix. Started by three members of Stanford's PageRank team, including Google founder Larry Page, their chief technology seems to be a faster way to compute page rankings, which opens up new possibilities for recalculating search results on a per-user basis. Meanwhile, a Canadian research team is working on a "focused crawler," which, unlike Google, will index only those pages and documents that match specific topics. The goal is creating a personalized browser - one that will automatically gather pages you're interested in -- and focused search engines that will only index content on a particular topic, like medicine. "Our focused crawler is based on the interplay between the links and the text," explained the team's leader. "It's like the child's game. You've hidden something and you tell people they are getting closer -- hotter and hotter or colder and colder."

posted by Marcus Zillman | 7:31 PM
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