<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Monday, November 24, 2003  

The Pew Research Center for the People and the Press
http://people-press.org/

The Center is an independent opinion research group that studies attitudes toward the press, politics and public policy issues. They are best known for regular national surveys that measure public attentiveness to major news stories, and for our polling that charts trends in values and fundamental political and social attitudes. Formerly, the Times Mirror Center for the People & the Press (1990-1995), they are now sponsored by The Pew Charitable Trusts.

The Center's purpose is to serve as a forum for ideas on the media and public policy through public opinion research. In this role it serves as an important information resource for political leaders, journalists, scholars, and public interest organizations. All of their current survey results are made available free of charge.

Their research program includes five principal areas of investigation:

* The People & The Press - explores public attitudes about the credibility, social value and salience of the news media.

* The People, The Press & Politics - features a typology which divides the American electorate into distinct voting groups and identifies the basic values and attitudes that animate political behavior.

* The News Interest Index - measures on a regular basis how closely the public follows the major news stories and links this to views about politics and policy issues.

* America's Place in the World - a series of in-depth surveys and analyses of the public and opinion leaders on international policy in the post-Cold War era.

* Media Use - major surveys that measure the public's use of, and attitudes toward, the Internet and traditional news outlets.

posted by Marcus Zillman | 3:40 PM
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