<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Wednesday, February 18, 2004  

Evaliant Media Resources
http://www.evaliant.net/

Evaliant Services, a division of TNS Media Intelligence/CMR, is the leading provider of online advertising data. Everyday, Evaliant tracks more than 100,000 brands and products on thousands of sites in North America. Advertising agencies and advertisers, Web sites and Web representatives use our services to get complete, accurate, virtually real-time data—quickly and cost effectively. With just a click of the mouse, Evaliant answers questions like:

WHO is advertising on the Web and who the brand and agency contacts are
WHAT new ads ran for the first time yesterday
WHERE brands are advertising
WHEN and how much they are advertising
HOW the ads actually look
WHAT the media dollar value is (ad spending)
WHAT are the ads/creative and "sponsored links" on selected search engines
WHAT is the brand's media mix

This will be added to Advertising, Marketing and Public Relations Resources 2004 Internet MiniGuide.

posted by Marcus Zillman | 4:10 AM
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