The OpenPrivacy initiative is an Open Source collection of software frameworks, protocols and services providing a cryptographically secure and distributed platform for creating, maintaining, and selectively sharing user profile information.
In effect, OpenPrivacy is the first open platform that enables user control over personal data while simultaneously - and at user discretion - providing marketers with access to higher quality profile segments. The resulting marketplace for anonymous demographic profiles will create opportunities for a new breed of personalized services that provide people and businesses with timely and relevant information. Throughout the system, information may be shared with guaranteed personal privacy, creating at last a level playing field for the user, marketer and infomediaries.
posted by Marcus Zillman |
4:43 AM
