Every month the Who's Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in nearly 200 categories -- consumer, business, fundraising, catalogs, and much more -- forwarded to us from a network of correspondents around the country. Why? Because the best way to create successful direct mail is to study other company's mail to see which campaign and techniques show up again and again. If you're tracking a particular area of direct mail -- you can go right to that category, see what we've received and discover… This will be added to Advertising, Marketing and Public Relations Resources 2004 Internet MiniGuide.
* Who's mailing what…
* The offers…
* The controls…
* The complexity of the mailings…
* Whether there was 4-color work, sophisticated computer work, a poly envelope, a self-mailing format…
posted by Marcus Zillman |
4:35 AM
