<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
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Friday, March 05, 2004  

Tapping Into Even More Information May Be Easier in 2004
http://www.siia.net/upgrade/1201_04_hart.pdf

With today's easy access to free Web content, information seekers (especially corporate employees) often develop a false sense of security, says Clare Hart, president and CEO of information content provider Factiva. But not all relevant or trustworthy information is available on the Web, she says, and employees can't really be sure they have full access to information stored within their own organizations. The good news is that technologies that tap into greater stores of information have caught up with demand, and companies concerned about pricey information technology purchases can breathe a little easier, assured that their investments will be tied to their business strategies. Several developments will help ensure that digestible amounts of relevant info are delivered to individuals at the point of decision, she says. Among them: Intelligent tools that understand our information needs, prompted by generations of workers who cut their teeth on video games and computers. These folks demand more and expect technology to "know who you are." New ways to analyze great quantities of information can quickly recognize associations among textural elements and present them graphically -- permitting executives to identify trends at early stages or display material relationships that might signal customer partner or supplier activity.

posted by Marcus Zillman | 4:10 AM
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