<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Thursday, April 22, 2004  

Broadband Penetration on the Upswing: 55% of Adult Internet Users Have Broadband at Home or Work
http://www.pewinternet.org/reports/pdfs/PIP_Broadband04.DataMemo.pdf

The number of Americans with access to high-speed Internet connections either at home or work is growing. As of March 1, the Pew Internet & American Life Project finds that 68 million adult Americans log on via broadband either at home or work. Fully 48 million adult Americans have broadband connections at home. This is the first time the Project has tried to capture the total broadband universe and the relatively high figures suggest that broadband use is much greater than is widely presumed. Impatience with tiresomely slow dial-up connections seems to tip home users into the broadband column, and this impatience plays a larger role than price of service in home adoption. Broadband in the home is increasingly the norm for the wealthier and better educated in America, as well as long-time Internet users. But there is evidence that relatively novice Internet users are moving from dial-up to broadband more rapidly than before. Rural users lag in broadband adoption, and infrastructure availability is a reason for this. Here are some highlights from the Pew Internet Project’s February 2004 survey:1

- 55% of all adult Internet users – or 34% of all adult Americans – have access to high-speed Internet connections either at home or on the job.

- 39% of adult Internet users – or 24% of all adult Americans – have high-speed access at home, an increase of 60% since March 2003.

- A surge in subscription to DSL high-speed Internet connections, which has more than doubled since March 2003, is largely behind the growth in broadband at home.

- DSL now has a 42% share of the home broadband market, up from 28% in March 2003.

- For the first time, more than half (52%) of a key demographic group – college educated people age 35 and younger – has broadband connections at home.

posted by Marcus Zillman | 4:15 AM
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