In their poll in February, they recorded their highest readings ever on the number of Internet users who participate in online auctions, and the number of Americans who use computers. In addition, they received their first reading ever on wireless connectivity.
* 17% of Internet users have logged on using a wireless device. This is the first reading they have ever attempted on wireless connectivity. Members of Gen Y (those ages 18-27) are far and away the most likely to have used
wireless devices - 28% have done so.
* 23% of U.S. Internet users have participated in online auctions. This is the highest reading on online auctions they have ever recorded. This online activity is still the province of men more than women, the relatively well-to-do, and those who have lots of online experiences.
* 65% of Internet users have purchased a product online. This is their highest reading on e-commerce.
* 73% of American adults (those 18 and over) use computers. This is the highest computer-adoption rate they have ever measured. This file has a table of the basic demographics of computer users.
* 63% of American adults use the Internet - that translates to 128 million people. This file has a table of the basic demographics of Internet users.
* 55% of Internet users go online during a typical day.
* 53% of Internet users have six or more years of experience.
The full report contains a demographic breakdown of computer users and Internet users and is available for downloading at the above listed URL.
posted by Marcus Zillman |
4:05 AM
