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Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant Internet Happenings, Events and Sources
Sunday, June 27, 2004
Blogging With The Boss's Blessing By Michelle Conlin and Andrew Park
BusinessWeek Online http://snipurl.com/7b1w
More companies are helping employees to speak freely -- and bond with customers. Until recently, the thought of employees blabbing freely to the masses about their work on company time -- without the suits from PR hovering over them to stay "on message" -- would have created panic in the executive suite. But in the past year, employee blogs have begun to multiply across Corporate America -- and a growing number of companies approve. It started mostly as a techie thing when engineers and product developers at places such as Macromedia, Sun Microsystems (SUNW ), and Dell (DELL ) began posting first-draft free-for-alls of their own volition as a way of communicating with customers, each other, and the outside world. Though employees represent just a fraction of the 2.7 million bloggers today, experts predict they will grow robustly as consumers demand information in a more unvarnished way. Increasingly, execs see employee blogs as a way to transform a transaction with a faceless behemoth into a personal relationship with an employee. Blogs are also hyper efficient at driving product innovation. And they create loyal audiences. Once people get hooked, they keep coming back for more.[beSpacific 6-23-04]
posted by Marcus Zillman |
4:15 AM
