Amid the excitement with search advertising revenue growth and the upcoming Google IPO, a study finds US executives dissatisfied with the performance of online search engines.
According to a survey released by FIND/SVP, 84% of business executives feel that Web searches -- using the generally consumer-centric search engines now available --take longer than they should due to poor results. It is estimated that the loss of productive time using search engines to conduct online research cost businesses $31 billion last year. The study found that that not only are 71% of business executives frustrated with consumer search engines, 74% are not even confident that the results are reliable. However, despite this lack of confidence, 67% stated it would be difficult or impossible to do their jobs without Web-based search tools. Business professionals also question the reliability of search information, with 52% only "somewhat confident" that results originate from credible sources.
Interesting article and it just happens that FIND/SVP announces their "new" business search engine this week!! Hmmmm......
posted by Marcus Zillman |
4:15 AM
