<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Sunday, June 20, 2004  

News Audiences Increasingly Politicized - Online News Audience Larger, More Diverse
http://people-press.org/reports/display.php3?ReportID=215

Despite tumultuous events abroad, the public's news habits have been relatively stable over the past two years. Yet modest growth has continued in two important areas online news and cable news. Regarding the latter, the expanding audience for the Fox News Channel stands out. Since 2000, the number of Americans who regularly watch Fox News has increased by nearly half from 17% to 25% while audiences for other cable outlets have been flat at best. Fox's vitality comes as a consequence of another significant change in the media landscape. Political polarization is increasingly reflected in the public's news viewing habits. Since 2000, the Fox News Channel's gains have been greatest among political conservatives and Republicans. More than half of regular Fox viewers describe themselves as politically conservative (52%), up from 40% four years ago. At the same time, CNN, Fox's principal rival, has a more Democrat-leaning audience than in the past. This report by the Pew Research Center for the people and the press includes the following: I. Where Americans Go for News, II. The Changing Online News Audience, III. International News Audience Broader, Not Deeper, IV. Attitudes Toward the News, V. Media Credibility Declines, About the Surveys, Media Tables, Questionnaire Part 1, and Questionnaire Part 2.

posted by Marcus Zillman | 4:15 AM
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