From Jakob Nielsen's Alertbox, August 16, 2004: When Search Engines Become Answer Engines. The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders? Increasingly, the Internet user experience is becoming one of dipping a toe into websites rather than truly "visiting" them. Using search engines as their Web interface, people simply grab query-related nuggets from sites, but don't engage with the sites themselves.
posted by Marcus Zillman |
4:15 AM
