Founded in April 1996, Alexa Internet grew out of a vision of Web navigation that is intelligent and constantly improving with the participation of its users. Alexa Related Links and Traffic Rankings are the embodiment of this vision, growing and getting better as more people join the Alexa community of smart Web surfers. Alexa could not exist without the participation of the Alexa Toolbar community. Each member of the community, in addition to getting a useful tool, is giving back. Simply by using the toolbar each member contributes valuable information about the web, how it is used, what is important and what is not. This information is returned to the community with improved Related Links, Traffic Rankings and more. This is the web in the "eyes" of ten million Alexa toolbar community. We must remember that the Internet is made up of close to one billion people now so this is just a very small snapshot....also that Alexa origins in the form of adware/spyware and that it’s now owned completely by Amazon.com.
