<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Saturday, September 18, 2004  

An iTunes Model for Education
http://www.syllabus.com/news_article.asp?id=9925&typeid=155

Matthew Pittinsky, chairman and co-founder of Blackboard Inc., thinks that e-learning should mean much more than just putting courses online. It should mean the creation of a true networked learning environment that allows students, teachers and researchers to access any learning resource anytime, anyplace -- whether that resource is a learning object, another educator or student, or a scholarly database or application. Pittinsky says, "Increasingly, providers of commercial digital content fear 'Napsterization' -- widespread copying and re-distribution of digital content -- and the industry recognizes that publishers need an adequate, affordable digital rights management (DRM) solution to maintain effective business models in the face of disintermediation. However, any kind of DRM solution, particularly as applied to educational content, must also be easy to use for both teachers and students and not create new barriers to incorporating educational content into online teaching and learning. Perhaps what we need is an Apple iTunes for digitized educational content -- a consumer-friendly approach that encourages access to a wide range of content for the end user, but, through effective application of DRM, does so in a way that preserves a business model for the commercial content providers."

posted by Marcus Zillman | 4:15 AM
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