BuzzMetrics transforms the incredible mass of consumer word of mouth into actionable research findings and strategic plans — giving you precision-guided tools to help meet your business and brand goals. For years it’s been clear that person-to-person opinion sharing impacts consumer behavior more dramatically than either editorial or advertising. But word of mouth has historically remained a fuzzy medium – difficult for businesses to reliably capture or deploy. With millions of people now flocking online to share their experiences, everything has changed. The conversations people have – on message boards, listservs, blogs and chat rooms – represent the largest collection of consumer insight that has ever existed. And because these conversations happen online, where they are recorded and archived, we can help you listen in and participate. BuzzMetrics’ proprietary Discussion Miner software collects and processes hundreds of millions of data points. Their team of analysts then reveals the critical intelligence you need about the state of market sentiment surrounding your business. This has been added to Research Resources Subject Tracer™ Information Blog.
posted by Marcus Zillman |
4:25 AM
