<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Sunday, November 07, 2004  

Coming To a Computer Near You (Eventually!)
http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=7116

Hollywood may finally be "going Internet." After toying with the idea of electronic promotions for years, Hollywood's online ad spending is up, and producers are abuzz with talk about including the Internet in their promotion and distribution game plans. According to figures from the Motion Picture Association of America, online advertising budgets for member studios nearly doubled from 2002 to 2003. Among the reasons for the change is new digital asset management (DAM) software, such as INSCI Corp.'s ActiveMedia, which Sony uses in its cineSHARE product. cineSHARE is designed to move and share marketing materials and stock footage with post, print, finishing and marketing houses. It provides secure Web access to more than 20,000 assets through the Web and gives producers, directors, lawyers, editors and marketers access to digital media from around the world and in all parts of the production cycle. Search capabilities also get a high priority. "cineSHARE is basically a big collection of Web-based folders with the ability to execute great searches," says an INSCI executive. The upshot is that with the relaxation of old Hollywood ways plus the hope that Hollywood will get a handle on the piracy issue, the landscape is clearly moving rapidly toward allowing easily downloadable, mainstream access to Hollywood content online.

posted by Marcus Zillman | 4:10 AM
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