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Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant Internet Happenings, Events and Sources
Wednesday, November 10, 2004
Genalytics Introduces Knowledge Extract Module http://snipurl.com/ad27
Genalytics announced the availability of its new Knowledge Extract module. Coupled with Genalytics' advanced analytics platform, the new module helps organizations make better customer targeting and risk management decisions by mining various sources of unstructured data, extracting relevant metadata and meaning and then putting the results into a structured format. This new structured data can enhance the performance of any enterprise analytics, business intelligence or search engine application, dramatically improving the accuracy of organizations' marketing or risk programs. Valuable information about customer behavior is increasingly stored as unstructured data in call centers, Customer Relationship Management (CRM) systems, news feeds, PowerPoint presentations, Excel spreadsheets, email, and PDF documents. The challenge is that this data is not easily accessible by traditional business intelligence and analytics applications. As a result, many organizations struggle to employ this data as actionable business intelligence that can be used to build effective marketing and risk assessment programs. This has been added to Data Mining Resources Subject Tracer™ Information Blog.
posted by Marcus Zillman |
4:20 AM
