<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Saturday, November 27, 2004  

Mooter Search
http://www.mooter.com/

The Mooter Search Engine employs artificial intelligence based on psychological modelling to process and understand the information users seek. Mooter analyses the choices you make while searching, then reorders the results based on what you are actually looking for at that moment without you having to go back and rephrase your exact needs. So instead of giving users long lists of scrambled results, Mooter displays simple, sensible categories of information. As users search, the algorithms shuffle the results in the background, ensuring that more relevant results are displayed.Mooter Search is the leading provider of intelligent clustering, search and media personalization software. Millions of searchers, including consumers, businesses, government agencies and academia, use Mooter's clustering technology to better organize and navigate massive amounts of information. Mooter has pioneered search result clustering and now provides enterprise customers a visually intuitive way to navigate through sometimes very confusing amounts of information. Mooter also provides personalization technology to media publishers and advertisers without profiling; enabling them to target audiences based on their behaviors and not just which pages they visit. This enables them to provide highly relevant advertising to their target audience no matter what. The result? No more ad impressions wasted on the wrong audience, and a greater return on advertising dollars. Mooter serves its global client base from its headquarters in Sydney, Australia, and partners throughout the world. This has been added to Deep Web Research Subject Tracer™ Information Blog and to the search engine section of all 2005 Internet MiniGuides.

posted by Marcus Zillman | 4:05 AM
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