<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Saturday, January 08, 2005  


Syndicate IQ

Syndicate IQ
http://www.syndicateiq.com/

Syndicate IQ helps our clients achieve a simple objective: "To manage, measure, and monetize syndicated content". As more publishers, marketers, and enterprises utilize blogs and syndicated content (aka RSS) solutions, the importance of accurate measurement becomes paramount to justify continued investments. Any strategy to monetize syndicated content begins with analysis and data on who, how, and when the content is consumed including the distribution channels. Syndicate IQ experience and technology enables a set of robust, accurate, invaluable services allowing clients to evaluate and implement the best strategy for utilizing syndicated content. Founded in 2004, Syndicate IQ builds on the founding team’s years of experience in online marketing. Recognizing a pressing need within the industry, the founders built the Trigon Engine to deliver services for content creators, publishers and marketers seeking new revenue streams from syndicated content. Before starting Syndicate IQ, team members built solutions enabling a wide range of performance marketing services. We built cost-effective solutions that drove millions of leads and hundreds of millions of dollars in sales to thousands of clients. Their team has built other solutions for syndicated content and continues to identify new opportunities that leverage the unique characteristics of syndication. Syndication marketing creates a true “one-to-one” connection with end-users across a broad range of content types including articles, promotion, and media clips. End-users might be retail consumers, or they might be employees in an enterprise. Whoever they are, and however you choose to communicate with them, the Trigon Engine enables and enhances your connection to your end-users, creating value at both ends of the content stream.

posted by Marcus Zillman | 4:25 AM
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