<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Friday, February 11, 2005  

Fighting the Googlization of Research
http://www.intelligenteai.com/showArticle.jhtml?articleID=57702079

"There's a growing mentality, particularly among the younger generation, that if it doesn't come up in an Internet search engine then it doesn't exist," laments Elsevier ScienceDirect marketing director Amanda Spiteri. To combat this misconception, Elsevier and other publishers are beefing up their Web services. ScienceDirect has expanded from a simple Web database of Elsevier scientific journals to a resource linking to 170 other publishers and a total of 1,800 scientific, medical and technical journals. In 2001 Elsevier launched its Scirus.com specialized search engine, designed to produce query results that draw from top-quality sources, such as the journals of the American Institute of Physics. "Our crawlers look specifically at scientific sources, and we developed our own scientific taxonomy that improves the accuracy of indexing and search results," says Scirus marketing manager Susan Vugts. Meanwhile, Thomson Financial is tackling "Googlization" by adding detail to publicly available resources such as the SEC's Edgar database. "Indexing is critical in terms of timeliness and making sure that facts are findable, so we add 15 to 20 index values to every document type," says Thomson document management director Mary Ann Wismer.

Other Research resources include Research Resources Subject Tracer™ Information Blog and my various white papers on information retrieval and knowledge discovery.

posted by Marcus Zillman | 4:10 AM
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