This document offers a brief introduction to a few different techniques of electronic advocacy using email, the Web, and other “new media” to bring about social change. This document is not intended to endorse electronic campaigning tactics at the expense of other offline tactics. Constituencies that are less connected to the Internet, for instance, are less likely to be reached by Internet organizing alone. Any campaign determining its strategy should analyze its goals and consider the best way to influence, facilitate, create, or seize power. Electronic campaigning techniques may work best when supplementing offline tactics... or may be entirely unsuitable given a campaign’s intended audience, targets, timing, or resources. As with other campaigning tactics, strategies that work in one context will not necessarily work in another.
posted by Marcus Zillman |
4:05 AM
