<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Wednesday, March 23, 2005  

The Launching of Mozilla Firefox- A Case Study in Community-Led Marketing by Sandeep Krishnamurthy
http://opensource.mit.edu/papers/sandeep2.pdf

Abstract:
Mozilla Firefox is a Free/Libre/Open Source (FLOSS) browser supported by the Mozilla Foundation. This browser was recently released and has met with considerable success- it has been downloaded more than 20 million times and has already taken considerable market share from its prime competitor- Microsofts Internet Explorer. In this paper, I chronicle how the efforts of 63000 volunteers led to a community successfully competing with a powerful corporation. I identify four factors as the key facilitators to Firefoxs success- complacent competition, product superiority, presence of marketing leader and volunteer support.

posted by Marcus Zillman | 4:20 AM
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