Scale doesn't scale anymore. The old days of big players in the economy collecting consumers, audience, distribution, manufacturing efficiency, buying power, or capital in the grip of centralized control are waning. That used to be the way to find efficiency and size. That used to be the way to scale. But they are being foiled by our new distributed world. And they are being replaced by a more efficient means of finding size and efficiency. Aggregation is the new scale. . . . News: As a producer, why depend on the 300 (expensive, snarky, recalcitrant) reporters you pay for when you could have 3,000 aggregated reporters to get more news less expensively than ever before. As a consumer, why depend on one or two sources of news a day when you can aggregate the best of 200? Media: As a distributor, when you can no longer use your stranglehold on channels to guarantee you an audience, you will have to aggregate audiences to reach scale. This will be added to my Bots, Blogs and News Aggregators presentation resources. [SPJ PressNotes for Tuesday, April 12, 2005]
posted by Marcus Zillman |
4:00 AM
