MarketingExperiments.Com is a member of the MEC Labs Group and a division of Digital Trust Inc. MEC is an online laboratory with a simple (but not easy) five-word mission statement: To discover what really works. The Lab tests every conceivable marketing method on the Internet. Their experiments range from three to eighteen months, and they involve budgets ranging from $4500 to $100,000+. They are often surprised, and sometimes embarrassed to discover just how much they DON'T know about marketing. Through their research, they have been fortunate to collaborate with many of the Net's leading thinkers. This site has some excellent research publications and they just announced that the infornation is now freely available. This has been added to Research Resources Subject Tracer™ Information Blog. This will be added to Advertising, Marketing and Public Relations Resources 2005 Internet MiniGuide.
posted by Marcus Zillman |
4:25 AM
