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Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant Internet Happenings, Events and Sources
Friday, August 12, 2005
The Journal of Services Marketing http://puck.emeraldinsight.com/vl=3391372/cl=80/nw=1/rpsv/cw/www/mcb/08876045/contp1-1.htm The Journal of Services Marketing provides a specialist source of academic information in the field, providing insights into consumer behaviour, how they react to service encounters and the factors dictating marketing success or failure. It not only details the latest research and concepts, but also examines thetheoretical and managerial implications - suggesting future research opportunities and how to turn the information into profitable practice. Cutting through boundaries between service businesses, service industries, nations and economies, it provides a valuable source of knowledge and information for both academics and corporate practitioners. This will be added to Advertising, Marketing and Public Realtions Resources 2005 Internet MiniGuide.
posted by Marcus Zillman |
4:10 AM
