Market and media intelligence is required for each step in the media planning and implementation process. The Center for Media Research helps to acquire, organize, analyze and present the necessary statistical and qualitative information to support or direct strategic decisions… and make those decisions fast and accurately. The Center For Media Research provides: a) Daily alertness to and briefings on breaking media research news that will impact planning and buying decisions, b) Research reports and studies to help develop and improve media plans, strategies, actics, performance and placement, and c) Selected resources and links to help media planners and buyers leverage the internet to identify and reach targeted audiences efficiently and effectively. The constant research digging, reporting and writing by the Center For Media Research will keep you informed about the marketplace, aware of the media serving it, abreast of the breaking opportunities, and in tune with the world. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This has been added to Research Resources Subject Tracer™ Information Blog. This will be added to Advertising, Marketing and Public Relations Resources 2005 Internet MiniGuide.
posted by Marcus Zillman |
4:05 AM
