Quantitative Marketing and Economics publishes research in the intersection of Marketing, Economics and Statistics. Their focus is on important applied problems of relevance to marketing using a quantitative approach. They define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. They embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. This will be added to Advertising, Marketing and Public Realtions Resources 2006 Internet MiniGuide. This will be added to Business Resources 2006 Internet MiniGuide.
posted by Marcus Zillman |
4:10 AM
