The Journal of Public Relations Research publishes research that creates, tests, or expands public relations theory. Manuscripts may include: examinations of why organizations practice public relations as they do and how public relations can be conducted more effectively; analysis of public relations publics; scholarly criticism of public relations practice; and development of the history, ethics, or philosophy of public relations. Two kinds of articles can be submitted: reviews of major programs of research (35-60 manuscript pages) and reports of original research (up to 35 manuscript pages). All methodologies are appropriate, including social-scientific, historical, legal, philosophical, and critical. The journal is produced for the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC) in cooperation with public relations educators in the International Communication Association, the Public Relations Society of America, the International Association of Business Communicators, and the National Communication Association. This will be added to Advertising, Marketing and Public Relations Resources 2006 Internet MiniGuide.
posted by Marcus Zillman |
4:37 AM
