Influence moves markets. It’s a basic tenet of marketing. But until now, it’s been impossible to understand influence -- and who wields it -- within specific conversations taking place in social media. BuzzLogic changes this dynamic by uniquely defining and measuring influence in social media, and by surfacing the key influencers who are shaping and defining markets, issues and reputations. Through the lens of influence, BuzzLogic provides a means for marketing and communications practitioners to engage with social media in order to manage their brands, reputations, products and customer relationships. As a result, the confusion that has characterized social media is replaced by clarity – marketers can make sense of the conversations they care about. And they can do something about them. At BuzzLogic, our mission is to apply the science of influence to the world of social media. This requires keen insight into dynamic conversational networks, a methodology premised on the idea that influence is in and of itself dynamic, and an ability to identify which participants in conversations are gaining or losing influence over time. This has been added to Social Informatics Subject Tracer™ Information Blog. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog.
posted by Marcus Zillman |
4:09 AM
