Services Marketing Quarterly is an applied journal for issues related to marketing. It is devoted to supplying ³how-to² marketing tools for the expanding service sector of the economy. Each issue of this periodical is a basic resource for all service managers. Specific tools, cases, and methodologies used in various service industries are offered for examination. The contributors share with you their experiences in developing, implementing, and evaluating their marketing campaigns and programs and explore the latest marketing issues and methodologies. Services Marketing Quarterly bridges a gap between theory and application by simply and clearly presenting marketing methodologies that can assist you in marketing your service. This will be added to Advertisng, Marketing and Public Relations Resources 2006 Internet MiniGuide.
posted by Marcus Zillman |
4:14 AM
