WOMMA is . . . Word of Mouth Marketing Association. WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by: a) Protecting consumers and the industry with strong ethical guidelines, b) Promoting WOM as an effective marketing tool, and c) Setting standards to encourage its use. This has been added to Advertising, Marketing and Public Relations Resources 2006 Internet MiniGuide.
posted by Marcus Zillman |
4:04 AM
