Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Tuesday, July 21, 2009  



Qitera Follow™
http://www.qitera.com/corp/platform/follow

While Qitera Alerts™ scans thousands of information sources for relevant search terms Qitera Follow™ is a more focused market and customer intelligence application. Qitera Follow™ closely monitors a specific web page for updates. It sends automated notifications to the user when relevant changes occur on a site e.g. a competitor names, a new distribution partner or a potential customer names a new call for bids. So marketing and sales teams can proactively identify sales opportunities and respond to market incidents at an early stage. Qitera Follow™ can easily be customized in terms of sensitivity, frequency of notification and delivery mode (notification for single user or entire team). With Qitera Follow™ you can track and monitor: a) client websites for updates and news, b) product pages of competitors, c) executive bios, d) social network profiles of customer contacts, e) press / news sections, ans f) relevant wikis or blogs. Benefits include: 1) Identify sales and new business opportunities, 2) Increased agility and responsiveness in customer relationship management, 3) Automated press and media clippings, and 4) Improved competitive intelligence. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This has been added to Entrepreneurial Resources Subject Tracer™ Information Blog. This will be added to Current Awareness Alerts, Monitors and Information Traps 2008.

posted by Marcus Zillman | 4:19 AM
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