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Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant Internet Happenings, Events and Sources
Thursday, December 10, 2009
BTBuckets - Engage Your Users with Free Segmentation and Behavioral Targeting Tool http://www.btbuckets.com/
BTBuckets is a free SaaS web segmentation and behavioral targeting tool using cloud-computing to match content to user behavior. BTBuckets is privately held and was founded in October 2008 in São Paulo, Brazil. BTBuckets was founded by webanalytics and adserving professionals fascinated by the possibilities of using anonymous user behavior to match ad and content. Realizing that most sites were not maximizing user navigation information to improve engagement, they believed that offering a simple and free service – they can help change the internet experience. Using the know-how of developing webanalytics and adserving platforms for almost 10 years, they built an optimized, scalable and simple tool. BTBuckets uses LAMP on Amazon EC2 and Python/BigTable on Google's AppEngine. This has been added to then tools section of Research Resources Subject Tracer™ Information Blog. This has been added to eCommerce Resources Subject Tracer™ Information Blog. This has been added to World Wide Web Reference Subject Tracer™ Information Blog.
posted by Marcus Zillman |
4:51 AM
