<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Internet Happenings, Events and Sources


Friday, February 11, 2011  



Crimson Hexagon - Social Media Monitoring and Analysis
http://www.crimsonhexagon.com/

To realize business value and measurable benefits from social media monitoring and analysis, you need to do more than count how many times a keyword is mentioned. Crimson Hexagon’s ForSight™ Platform goes far beyond simple keyword counting, quantifying opinions and meaning from the vast sea of online conversations by applying computing power capable of sophisticated analysis. With roots in an algorithm created by Gary King, a professor at Harvard University, our patent-pending technology helps bring order to chaos for companies of all sizes. In fact, it’s hard at work for many global brands and agencies right now. Their technology analyzes the entire social internet (blog posts, forum messages, Tweets, etc.) by identifying statistical patterns in the words used to express opinions on different topics. Based on this insight, it goes beyond simply measuring positive versus negative. Instead, it delivers a clear understanding of the nature of the online conversation – the key themes, their relative size, and how they change over time – with up to 97% accuracy. Crimson Hexagon delivers true Social Intelligence with the following features: a) Market research insight into the vast stream of online opinion—turning qualitative feedback into quantitative terms; b) Real-time feedback on online dialogue so your organization can develop engagement strategies associated with marketing, social media, and product design; and c) The ability to track and measure opinion according to business criteria, and to calculate the ROI of online marketing and PR investments. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This will be added to Social Informatics Subject Tracer™.

posted by Marcus Zillman | 4:13 AM
archives
subject tracers™