<$BlogRSDUrl$> Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
Marcus P. Zillman, M.S., A.M.H.A. Author/Speaker/Consultant
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Friday, May 24, 2013  



CARMA - Global Media Analysts
http://www.carma.com/

CARMA invented this space. CARMA was the first to commercialize media content analysis in the United States. Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field. CARMA has worked with hundreds of clients, spanning every sector of business. Using expert research teams, we provide customized analysis that captures the nuances of all forms of media coverage – tone, bias, sarcasm, context – that fully automated computer-based systems often miss. Combining human-based research expertise with innovative technology, CARMA’s traditional and social media measurement programs enable our clients to evaluate overall media image, brand recognition, message penetration, competitive positioning, areas of strength and weakness, and much more. Our data, coupled with insightful analysis, provides the framework for the development of strategically sound and effective communications strategy. CARMA International has 14 offices in 12 countries around the world. CARMA International’s global analyst teams can conduct research of media coverage from any country and in any language, and this research is conducted locally as it appeared in its native language. CARMA International has a relationship with the Worldwide Independent Network of Market Research Companies: an association of the 50 largest independent market research and polling firms globally. This will be added to Social Informatics Subject Tracer™. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™.

posted by Marcus Zillman | 4:12 AM
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