For Creating Click-Worthy Subject Lines! Write Email Subject Lines That Drive More Opens, More Clicks, and More Conversions. Powerful Subject Lines Backed by Data: a) Capitalize on subject line characteristics that CONVERT. Write like a human talking to a human, match your subject line to the content inside your email, AND don’t be afraid to break the rules (throw convention + formality to the wind); b) Optimize your character & word count for increased opens! - Create scannable, easy to digest subject lines. The right amount of words—and characters—can make all the difference in your open rates; c) Harness the power of emojis - Use emojis in your subject lines to add a little personality and boost open rates by as much as 57%; and d) Always be testing! - Sure, intuition is nice BUT A/B testing tends to embarrass intuition (in a good way). Thus, whenever possible, create two varying subject lines and TEST those suckers! This will be added to Social Informatics Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.
posted by Marcus Zillman |
3:33 AM
